The process of creating the name of our company has taken only several days in Autumn of 2001 and in case you are wondering everything started with a word “staff”. Although English is not my native language I was aware that “staff” and “stuff” are two completely different things, but still they sound similar. This is how “Stuffed” part was born.
The name of the company had to deliver the following image to potential customers:
- “Friendly”
- “Simple”
- “Non-corporate”
- And even “Funky” (as in Funky Business)
Adding “Guys” to “Stuffed” was a natural decision.
I like how we are called. One of our customers described his feelings about the name as “corporate and at the same time friendly”. A lot of our customers call us “guys”, as if they are talking to their friends or at least to well-known people. I love this!
Only later I’ve found out that “stuffed guys” is a common way to call certain (stuffed?) toys. I think this only helps to build the right image.
0 Responses to “Why “Stuffed Guys”?”