One of the new features that we introduce in version 2.0 of our ROI tracker is actions conversion tracking. This is by no means a new feature on the market, but current version of Stuffed Tracker can only track sales, and this limitation is due to initial design (that is more then 3 years old already!).
With some creativity it is possible to track actions using even current version of the tracker, but with the new version this process becomes very easy and convenient. I think Ivan has come with a brilliant design for this process.
Let’s say, you have a web site on which you have installed ST’s tracking code into all pages (via SSI or PHP include) and then you want to understand how many visitors coming from your Google AdWords ad have actually signed up for your newsletter.
In the upcoming version 2.0, to do this, you go into ST administration interface and specify the URL of the “thank you” page* that is displayed right after the successful conversion. And that’s basically all. ST will notice when this URL is loaded and will count one more conversion for the action that you’ve defined. This approach is much easier then a standard one, when you have to insert a specially generated javascript code for the sign up action on the “thank you” page in order to track it.
* “thank you” page is so overused in documentation to different trackers, including Google’s one, that I think it can already be called something like “thank-you-page” or TYP.
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