Archive for July, 2005

Stuffed Tracker licensing

With Stuffed Tracker we want to be as liberal with licenses as possible. We want to trust our customers and want to make a process of purchasing and installing a license of the product as easy as possible for them.

You might know that there is a widely used approach to selling a web software product, which roughly works like this:

A customer pays for the software and gets access to the protected area on the developer’s web site, where the latest full version of the software can be downloaded. Usually the access is given for a year and to continue downloading new versions of the software a customer should pay a special renewal price.

With this approach there is usually only a functionally-limited trial version of the product available as a free download. Sometimes even a trial version is not available and you can only use an online demo version with no way of trying the software on your own server.

With Stuffed Tracker we want to do something different:

  1. A fully functional trial version (limited to 30 days of usage) would be available for a free download by anyone. This will always be the latest version of the software. No registration required. No strings attached. Completely open source code. We trust you.
  2. When you purchase a license, you get a license code, similar to the one we all got used to with desktop software. You enter this code in your copy of Stuffed Tracker and it automatically goes out of trial mode and become registered.
  3. You can continue to download the latest versions of the software even after the year has passed since your license purchase date.
  4. Your license will work with all new versions with the same first number, but would require an upgrade for a new major version with a new first number. For example, if you’ve purchased a license for version 2.x, it will work for any future 2.x versions, but will require an upgrade for 3.x version. We feel this is a fair deal for our customers, especially if compared to “updates for a year” approach.

The only little requirement that we would impose with this licensing scheme is a special page accessible in any installation of the product. It would list the ids of the licenses already installed and will help us to verify that licenses are valid in case this would become necessary. The license would forbid to remove or alter this page.

Tracking of web software usage

We’ve come up with a new idea last week when we were finishing Stuffed Tracker installation script. We want to track how our customers would use our tracker, what functions would be most popular, what would be the most popular paths inside the tracker’s control panel and things like this.

This would be a totally optional feature. During the installation a customer would be asked a question whether he or she wants to enable sending anonymous usage statistics to us so that we could further improve the tracker.

What’s even more interesting — we want to track usage of the tracker with the tracker itself! A separate installation of the tracker on our server will be dedicated to just doing that. We hope to gather some interesting stats that would help us to make valuable improvements to the product.

Also, this opens up a whole new market for the tracker - all companies that create web software products might be interested in a solution that would not only monitor all traffic and calculate conversion rates on their own sites but would also track usage statistics of their web software - all in one slick package.

Stuffed Tracker 2.0 Product Sheet

We are preparing Stuffed Tracker 2.0 for the release in middle-end of August. Here is a one page product information sheet that we send out to the potential customers: Stuffed Tracker 2.0 Product Sheet.

Finally, we’ve settled on the slogan for the product: Traffic Monitoring & Conversion Tracking. We believe that is it — that is what it does.