The Chronicles of Stuffed Guys

Starting from tomorrow, we will begin our first PPC advertising campaign. This might seem strange that we haven’t done any PPC advertising and yet created an Excellent Conversion Tracking Tool specially for measuring effectiveness of such advertising.

But actually there is nothing strange in this. Although we haven’t done any PPC advertising ourselves we have several clients who heavily advertise through Yahoo/Overture, Google and Miva. We have developed several custom tracking solutions for them during the course of the previous 3 years. And by now we know a lot about this stuff.

But still — no actual experience.

I think I have an interesting idea how we can spice things up here. We are going to create a special landing page that will display everything that Stuffed Tracker knows about the current visitor. Where he or she arrived from, from what search engine, what he or she was searching for, what actions this visitor has performed on our site, whether he or she has downloaded files or viewed screenshots already.

In my opinion, this will be a great showcase of the actual Stuffed Tracker capabilities and a fast way to explain to the visitor what the software is all about.

Also, with the help of the split testing functionality available in Stuffed Tracker, I would be able to send the visitors from one advert to different pages of the site and then measure which pages were most effective for what actions (download of a trial!) or sales. This should clearly show if the “showcase” page is a good idea or not.