The Chronicles of Stuffed Guys

This is an obvious thing that everyone around tells about. Care about your clients. They are the most valuable asset that your business has.

Well, we take this advice very seriously here. Being a small company allows us to give a lot of attention to everyone who is at least slightly interested in our products or services. And this works very well, I should admit.

For example, we recently had a situation when a person wrote to us to ask about a certain feature of Stuffed Tracker, our web traffic analysis software, which the product didn’t have. The feature was quite specific and we will probably never add it to the standard version of the software.

Someone might think in this situation “I can’t make a sale here. I don’t have what he wants”. And this someone would be wrong. We’ve eventually sold quite an expensive pack of licenses to this person.

There was no magic trick. We’ve just showed that we care about this person’s problem from the very beginning. We’ve offered our help and showed that we have a very good understanding of what has to be done to achieve what this person needed.

And this worked! We were hired to do a customization project based on Stuffed Tracker. And this person bought a Stuffed Tracker license too.

The morale of this story: if someone made the first step and wrote to you with any question, this is always an opportunity. Do anything you can to help that person. Don’t spam him/her with your offerings; just try the best you can to help. This will always pay off in one way or another.