I recently had an email conversation with our client who is using Stuffed Tracker to track effectiveness of his advertising. The client’s company is selling web software just as we do. He complained that he can’t make his adwords campaigns generate him sales.
And we have exactly the same problem! Traffic from Adwords seems to be of less quality for us compared to other advertising sources.
What’s the reason for this? Maybe software developers are not good at writing short text creatives and buying the right words? Or, maybe the majority of the people clicking on adwords are not looking to purchase the software?
What’s the better source in your opinion ??
In my experience, software directories deliver much more qualified (and cheaper) traffic.
I have very successful sales conversion for AdWords traffic ;-)
I think the problem is in good ad texts and keywords.
I cannot complain about bad traffic, too.